The total number of backlinks your competitor has (yes, today's search engines place huge value on links.)
The Google PageRank of every backlink (see how important these links actually are to Google.)
The Alexa Traffic Rank of every backlink (uncover your competitor's biggest traffic sources.)
The total number of PageRank 0 to PageRank 10 backlinks your competitor has (mirror these numbers, and you'll be able to beat your competitor's PageRank.)
The total number of backlinks coming from the same IP addresses (are your competitors buying site-wide links? Should you do the same? Let's find out!)
The exact anchor texts and anchor URLs your competitors are using (anchor text is one thing you must implement right to rank well. Find out which anchors work for your competition!)
Your competitor's anchor and title keyword density — which is how many times a given keyword appears within the anchors and titles of their links (you will need to mirror these numbers if you want to one-up your competition.)
How many of your competitor's backlinks come from forums and blogs (are they tapping into social media for traffic and links? Find out with SEO SpyGlass!)
How many of your competitor's backlinks come from homepages of other sites, rather than internal pages. (This is often a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link!)
Whether or not your competitor has backlinks from DMOZ or the Yahoo! Directory (these directories are so authoritative, you will get a rankings boost just from a single link from them!)
The exact link value of every backlink your competitor has (see how valuable each of their links is)
The exact age of every Website link
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